Special Economic Study
in Greater Lansing Survey of Business Plans
October 2004
Includes comparison with April 2004
The Greater Lansing Business Survey was
prepared by Ed Sarpolus of EPIC/MRA for The Greater
Lansing Business Monthly. The following special
economic study includes comparisons with the April
2004 results.
This
study is based on a telephone survey of 300 businesses
in the greater Lansing area. The survey was conducted
October 1 to October 12, and has a margin of error
of ±5.7 percent.
-------------------------------------------------------------------------------- Almost even split on
satisfaction with local economy Overall,
how satisfied are you with the condition of the
economy as it affects your business … ?
Apr ‘04
Oct ‘04
8%
11%
very
satisfied
39%
38%
somewhat satisfied
47%
49%
Total
SATISFIED
24%
28%
somewhat dissatisfied
26%
20%
very dissatisfied
50%
48%
Total
DISSATISFIED
3%
3%
Undecided/don’t
know
More pessimism in six-month business
outlook Over
the next six months, would you say that your business
outlook is good or bad?
Apr ‘04
Oct ‘04
24%
22%
very
good
47%
46%
somewhat good
71%
68%
Total
GOOD
8%
5%
Some
ways good/bad
13%
16%
somewhat bad
6%
5%
very bad
19%
21%
Total
BAD
2%
6%
Undecided/don’t
know
Half see 6-month bottom line outlook
maintaining Over
the next six months, do you expect your bottom
line to improve with profits growing over expenses … worsen
with costs taking a larger share of profits [or]
pretty much remain the same?
Apr ‘04
Oct ‘04
11%
9%
improve a lot
20%
16%
improve somewhat
31%
25%
Total
IMPROVE
4%
6%
Costs
will exceed profits
45%
50%
Costs
will remain the same
11%
11%
worsen somewhat
3%
3%
worsen a lot
14%
14%
Total
WORSEN
6%
5%
Undecided/don’t
know
Most still plan to maintain current
number of employees
Over
the next six months, do you plan to hire more employees,
maintain the number of employees you have, or do
you expect that you might have to lay off some
of your employees?
Apr ‘04
Oct ‘04
22%
20%
Plans
to hire more employees
66%
70%
Will
maintain number of employees
6%
6%
May
have to lay off employees
2%
3%
Will
lay off employees (volunteered)
4%
1%
Undecided/don’t
know
Decline in numbers planning pay
increases for employees
This
year, do you plan to increase wages for your employees?
Apr ‘04
Oct ‘04
47%
42%
Yes
41%
47%
No
1%
1%
Will
seek a decrease/wage concessions (volunteered)
11%
101%
Undecided/don’t
know
Most continue to see no
change in employees’ benefits In
the next six months, do you anticipate that the
benefit package for your employees will stay the
same or change?
Apr ‘04
Oct ‘04
75%
77%
Benefits
will stay the same
16%
15%
Benefits
will change
9%
8%
Undecided/don’t
know
More expect no increase
in employees’ health
care costs Specifically,
based on any expected increased cost for health
care for your business, do you expect to absorb
those costs, increase employee premiums or decrease
healthcare benefits?
Apr ‘04
Oct ‘04
29%
28%
Absorb
the costs
22%
16%
Increase
employee premiums
6%
8%
Decrease
healthcare benefits
1%
1%
Combination
of increased premiums and decreased benefits (volunteered)
4%
3%
Combination
of all options (volunteered)
13%
22%
No
increase in costs (volunteered)
3%
--%
No
insurance
22%
22%
Undecided/don’t
know
Fewer plan new office equipment
expenditures Do
you plan to spend money in the next six months
by either purchasing or leasing any office equipment?
Apr ‘04
Oct ‘04
25%
20%
Yes
72%
78%
No
3%
2%
Undecided/don’t
know
Little change in plans for new
advertising expenditures Do
you plan to purchase advertising in the next six
months?
Apr ‘04
Oct ‘04
48%
50%
Yes
50%
49%
No
2%
1%
Undecided/don’t
know
Majority will maintain current
number of locations Do
you plan to expand your business by adding one
or more new locations in the next six months, do
you expect to consolidate your business by closing
one or more locations, or will you be keeping the
same number of locations?
Apr ‘04
Oct ‘04
10%
9%
Will
add location
4%
4%
Will
consolidate
84%
84%
Will
keep the same number of locations
2%
3%
Undecided/don’t
know
No increase in plans for product/service
expansion Do
you plan to expand your business with a new product
line or a new service in the next six months?
Apr ‘04
Oct ‘04
11%
12%
Yes,
a new product line
11%
12%
Yes,
a new service
3%
2%
Both
69%
66%
No,
will not expand either
6%
8%
Undecided/don’t
know
Further decline in the number planning
education/training expenditures Do
you plan to spend any funds on employee education
and training over the next six months? [IF “YES”] How
much do you expect to spend?
Apr ’04
Oct ’04
42%
31%
Yes,
will spend $________ Mean:
Apr ’04
Oct ‘04
$3,513.15
$2,601.08
52%
69%
No,
will not spend anything
6%
--%
Undecided/don’t
know
Fewer than half have business travel
plans Do
you plan to travel or have any of your employees
travel for business purposes in the next six months?