2013-April

Publicom Inc., a full-service marketing communications firm, has won six national creative awards in the 10th Annual Service Industry Advertising Awards (SIAA) competition. The winning entries were developed for five clients: First Step, Gateway Community Services, Lifestyle Lift, McLaren Health Care and Peppermint Creek Theater Company.

The national awards included the following:

• Brochure – "Peaceful Families, Safe Communities," First Step, Plymouth
• Advertising campaign – "Homeless Labels," Gateway Community Services, Lansing
• Direct mail – "Debby Boone" Lifestyle Lift, Troy
• TV advertising campaign – "Strong Communities & More," McLaren Health Care, Flint
• Logo – McLaren Health Care, Flint
• Logo – Peppermint Creek Theater Company, Lansing

Publicom's submissions were up against nearly 2,000 entries. The SIAA is the only competition to specifically recognize advertising excellence for organizations in the service industry. A national panel of judges scores entries based on execution, creativity, quality, consumer appeal, graphic design and overall breakthrough advertising content. To view Publicom's winning entries, visit publicom.com.

Carol Zimmer CMD, President of ZimmerFish, in East Lansing, will present "Luring Clients with Data" at YA2 – Your Agency Empowered, a Second Wind conference in Orlando, Fla.

This year's conference will address key marketing industry trends that will enable agencies to empower their businesses in 2013 and beyond. Second Wind is a national organization of marketing and advertising agencies.

ZimmerFish, an East Lansing marketing and communication firm, has partnered with major entities to provide marketing research, strategic planning and multi-media communication campaigns since 1994. In the fall of 2012, ZimmerFish partnered with Sparrow Health System to co-present a lecture entitled, "Power of Data" to the Society of Healthcare Strategy & Market Development (SHSMD) in Philadelphia, PA.

Grand Rapids-based Superior Asphalt will open its newest manufacturing facility, Lansing Asphalt in mid April. It will be the third asphalt manufacturing facility in the Lansing area, but the very first to be Michigan-owned and operated.

The $6 million plant located at 3880 S. Canal Road in Delta Township will be capable of manufacturing 400 tons of asphalt per hour. Owner Jeff Kresnak hopes to employ 15 to 20 people in the first year and 50 to 100 within the next five. Kresnak hopes to have found a market niche with Lansing Asphalt.

"Municipalities are going to find us a good option when they send projects out for bid. We have experienced personnel and credentials to handle any asphalt project."

The Michigan Licensed Beverage Association (MLBA) is happy to announce the hiring of Brittany Mackey as Member Relations Coordinator.

"Bringing Brittany on board will create a more direct focus on what is most important to our association, and that's our members," says MLBA Executive Director Scott Ellis.

Mackey is from Pleasant Lake, Mich., roughly 20 minutes northeast of Jackson, where she lives with her husband Alex. A recent graduate of Western Michigan University, she received a bachelor of arts in public relations with a minor in event planning.

At the MLBA, Mackey will be working with staff and board members to plan board meetings, MLBA member events and will be responsible for membership recruitment and retention. She is currently planning the MLBA Spring Conference and Lobby day for May 6 and 7.

"My main focus is on our members and their needs," says Mackey. "I think both new and returning members are going to be very happy with the changes being made."

Mackey can be reached with questions about membership, event planning or event marketing at (877)292-2896 x110 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .