So…we may talk about diversity, but what does it really mean? How does it impact the businesses here in the Greater Lansing area?

A diverse population includes people from different ethnicities and different social backgrounds, who sometimes live in varied geographic areas, who have a variety of viewpoints, along with wants and needs. Weaving all these elements into a diversity tapestry of sorts highlights the importance of our learning about these differences in people. And our discovering the ways in which their abilities will be successful in our work environments, along with leading us to realize ways to satisfy the diverse population’s expectations for services and products.

As the world “flattens” and seems to grow smaller, we will find ourselves becoming more and more alike in many ways. As this happens, the more we learn about each other the smoother this process will go forward. One of the main reasons I enjoy travel so much is the opportunity I have to meet new people in new places. I also enjoy hearing their divergent viewpoints, not only including those with whom I might disagree, but also those with whom I may agree but we reach the agreement by very different approaches and angles. This is important for understanding others and, in many ways, for survival in business.

No longer can automobile manufacturers design a car and declare, “We have any color you want, as long as it’s black.” Oh, no…they have to think about the colors people might choose, the accessories they may or may not want, the safety features to emphasize, and more.  Realizing and answering such diverse possibilities are a major part of a successful business.

Just as important is that business’ workforce and the manner in which the employers and employees can work together for both personal and business success. It is time to take heed—a diversity plan is a necessary piece of your business strategy today. Without it, your business may be headed toward troubled times, and possibly even failure. It’s that important.

This month’s issue contains articles about how diversity is being addressed here in our Greater Lansing area, with some local experts who can help you find your way to a successful plan for understanding and dealing with that diversity tapestry.

Also, please take a moment to nominate a business owner for the 2012 Greater Lansing Entrepreneurial Awards. Find the form at lansingbusinessmonthly.com.

To all from The Greater Lansing Business Monthly, have a prosperous day.

		Chris Holman Publisher