The Greater Lansing Business Monthly reaches all sizes and types of businesses throughout mid-Michigan. The magazine is mailed free to all identified non-resident business addresses in Lansing, East Lansing, Haslett, Okemos, Mason, Holt, Grand Ledge, DeWitt, Williamston and the Delta Township/Waverly area.

Editorial Content

Content of The Greater Lansing Business Monthly includes features centered around a theme each month. Whether the topic is banking, business travel, healthcare or hospitality, the articles focus on the quality products and people of the Greater Lansing area.  These stories highlight successful businesses in the community and the people who comprise the companies. Local professionals contribute advice columns on topics such as investing, management, marketing, travel and technology, to name a few. In addition to the editorial features, the magazine provides sales and service leads for its customers and readers.

Reader Demographics

• Within readership businesses, three or more people or departments read each issue of The Greater Lansing Business Monthly.

• The vast majority (92%) of readers keep a copy of The Greater Lansing Business Monthly in their office for up to three months.

• Nearly 99% of the readership state that seeing a business featured in The Greater Lansing Business Monthly has a positive impact on their likelihood to conduct business with them.

• The typical reader of The Greater Lansing Business Monthly is between the ages of 35 and 64, with an annual household income of $50,000 or more.

• The majority of readers (88%) have at least some college education with 47% having a four-year degree or higher.
• The readership consists of 52% females and 48% males.

 This information is the result of recent reader surveys conducted by Capitol Research Services, Inc. in East Lansing, Michigan.

ADVERTISING RATES & SIZES

Advertising rates below apply to price per insertion (for black and white ads).  Frequency discounts apply only to ads run in consecutive months or by prior arrangement. For electronic advertising rates, please click here.

Ad Rates

Additional Color Charges

Two color: $250 additional charge*

Four-color process: $500 additional charge*

*NOTE: ''Perfect'' registration or color matching will incur additional charges.

Special Positions

For the inside front cover, inside back cover, outside back cover or fixed positions, call the sales department at 517-487-1714 for rates.

Commissions

All pricing is NET. An agency placing advertising should add their commission when billing their clients.

Ad Dimensions

AD SPECIFICATIONS

Publication Specifications:

Published - Monthly

Stock - 80# Matte Cover, 70# Satin Text

Press - Sheetfed - Offset

Line Screen - 150 lpi

Binding - Saddle-stitched

Page Trim Size - 8.5 x 11 inches

4-Color Process SWOP

Deadlines

Mailing begins the first full week of the month. Space reservations are due by the first of the month prior to insertion. Ad copy deadline is the 10^th of the month prior to insertion.

Payment 

New advertisers must pay the first month insertion rate at signing of the contract. All others will be billed after each monthly insertion.

Production Charges

Advertisements not provided in electronic format (PDF files) are subject to design, typesetting and electronic keylining and color separation charges of $65 per hour.

Note: Incorrectly sized or ads supplied in any other way than those listed as the preferred method may be subject to additional charges at a cost of $65 per hour.

Electronic Advertising Specifications

Preferred Methods:

• PDF files, high-resolution press-ready - with fonts embedded and raster images at 350 dpi.
• EPS files - with fonts converted to outlines and raster images at 350 dpi
• Adobe Photoshop - TIFF or EPS (300 dpi)

Also Accepted: Adobe Illustrator/InDesign/Acrobat, Adobe PageMaker 6.5 or 7.0, QuarkXpress

Note: All fonts and images must be included.

Electronic File Delivery 

Please label each disk and/or electronic file transfer with name of advertiser, platform (Mac or Windows), file type and file name. All submissions must include a hard copy and 4-color ads must have a color page proof.

• Hard copies can be faxed to 517-487-9597.
• Electronic transfer should be sent to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• Files larger than 10MB must be submitted online. Contact your sales representative for user name and password. Click This e-mail address is being protected from spambots. You need JavaScript enabled to view it to submit.

Note: Files must be compressed with WinZip or StuffIt prior to submission via e-mail or FTP.

Preferred Methods: CD, DVD, E-mail, Zip Disk, Webpage upload

Accepted Methods: FTP

Advertising Policies

• Copy changes must be received by deadline day or previous ad will run.
• The publishers reserve the right to refuse any advertising and shall not be liable for damages if for any reason they fail to publish the advertisement. The publishers are not responsible for any errors, key numbers, or other type set by the publishers.
• The publishers reserve the right to place the word "advertisement" with copy that in their opinion resembles editorial matter.
• Advertising rates are subject to change. The publishers will protect contract advertisers' rates for 90 days following the institution of new rates.
• All advertisements are accepted and published by the publishers upon representation that the agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publishers' acceptance of such advertisements for publications, the agency and/or advertiser will indemnify and save the publishers harmless from claims or suits based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement.